What type of mailpiece is not eligible for Every Door Direct Mail?

Every Door Direct Mail (EDDM) is a service provided by USPS that allows businesses to send promotional materials to specific geographic areas without needing to have a specific recipient's name or address. However, certain mailpieces are not eligible for EDDM, and understanding the eligibility requirements is crucial for effective mailing campaigns.

Flat-sized mailpieces over 3.3 oz. are not eligible for EDDM because the service is designed specifically for lightweight promotional items. EDDM is intended for mailings that typically weigh less than 3.3 ounces, which helps streamline the production and delivery processes involved. This weight limit ensures that mailpieces can be efficiently processed and delivered as bulk mail, allowing businesses to take advantage of cost savings when reaching a broad audience.

In contrast, other options such as registered mail, letters under 1 oz., and Priority mail have their own specific characteristics and services. Registered mail is a secure mailing service that requires proof of mailing and delivery, while Priority mail is a faster delivery option for time-sensitive items. Letters under 1 oz. can fall within the EDDM guidelines, as they are generally lightweight and suitable for bulk mailing initiatives, making them eligible for this specific service.