Why is product knowledge important for a Sales and Services Associate?

Product knowledge is vital for a Sales and Services Associate as it directly leads to increased customer satisfaction and loyalty. When employees have a deep understanding of the products and services offered, they can provide accurate information, recommend suitable solutions tailored to customer needs, and answer any questions confidently. This expertise helps build trust between the associate and the customer, fostering a positive shopping experience.

When customers feel well-informed and supported, they are more likely to return in the future and recommend the business to others. Strong product knowledge also enables the associate to address concerns effectively, easing any hesitations the customer may have about making a purchase, which further enhances their overall satisfaction. This leads to a stronger connection with the brand and potential long-term loyalty.

While factors such as commission incentives, training needs, and customer interaction are relevant, they do not fundamentally prioritize the core reason why product knowledge is essential: it's about enriching the customer's experience and cultivating lasting relationships.